Social media managers are responsible for promoting and defending a company’s brand on social media. The job can be challenging, requiring proficiencies in marketing, communications, public relations, graphic design, and more. To succeed in this role, it helps to have diverse skills and a broad understanding of the dynamics that play into managing the various facets of running a social media account.
Let us learn more about the ten (10) essential skills social media managers need for success in this blog post.
Skill #1: Research Skills
As a social media manager, it’s essential to have strong research skills. You need to be able to find relevant information quickly and efficiently. This includes being able to use search engines effectively, as well as having a good understanding of how social media works.
It’s also essential to evaluate the accuracy and reliability of the information you find. Not everything you read on the internet is true! You need to be able to check sources and verify the information before sharing it with others.
Finally, you need to be able to keep up with the latest news and trends in social media. This means reading blogs, following influencers, and staying up-to-date on the latest platform changes.
Skill #2: Marketing Knowledge
As a social media manager, you will create and execute various marketing campaigns across different social media platforms. To be successful in this role, you will need to have a strong understanding of marketing principles and be able to use various tools and software to track, measure, and analyze the performance of your campaigns.
You must market your company or brand effectively on various social media platforms. That said, you need more than just the capacity to post on these platforms; marketing skills separate effective managers from those who are not.
Your understanding of the marketing mix and how Product, Price, Promotion, and Place works collectively in a cohesive outcome-focused marketing plan.
The product is the good or service being marketed.
Generally, a successful product will fill a need currently not being met in the marketplace or provide an authentic customer experience that creates demand. For example, the iPhone filled a need for a simplified device that combined a phone and an iPod; this device was also novel because it was much easier to use than other smartphones on the market then.
When you’re working on a new product, it’s essential to consider your target audience. But what should you be thinking about? Here are some questions to ask yourself:
- Why do you want to work with us?
- What does your product do? Does it fulfill an unfulfilled need? Does it solve a problem?
- Who the product/service is for?
- What’s the competitive landscape of the industry you are in?
Price is the amount you spend buying or receiving a service.
Picking the right pricing strategy is essential to effectively market a product or service. Pricing can make or break a company, so it’s vital to get it right. For example, if you price your product too high for your target audience, then few will likely buy it, and vice versa. Our team has plenty of experience ensuring our clients’ prices are practical and match the company’s goals.
To find a successful price, you must consider your target audience and their willingness to pay for your product. Some questions to think about include the following:
- What are the prices of your competitors?
- What is the estimated price range your target audience has?
- What price is too expensive for your audience? What price is too cheap?
- What price would your target market be able to afford?
- It is all intertwined— all are. Figure out these things, and you have already won half the battle.
Promotion is an effective marketing campaign to advertise your product or service. By promoting, you can get the word out to your target market and find potential customers interested in your offer.
There are many ways to promote your new product. Here are a few: word of mouth, print, and television commercials. In the digital age, there are even more places you can reach your target audience and grow your business, and this includes social media marketing.
Now that you have a great product, you need to figure out where you want to sell them. It will help you identify the distribution channels that will get your product to your customers and make it easier for them to buy from you.
Choosing the best place to market and sell your product is essential for meeting your sales target. But first, you must put your product in place so your target customer doesn’t visit (on or offline) to hit your sales goal. The right place, on the other hand, can help you connect with your target audience and set yourself up for success.
For example, say you’re selling athletic shoes. Depending on the customer base, you’ll have different marketing tactics for this product. For people in their early twenties to late thirties, your target market is primarily the sporting world rather than the general shoe-buying public. Sports stores are better for that mix of customers than generic shoe stores.
Skill #3: Writing and Communication
Writing skills are essential skills all social media managers need. Communicating clearly and concisely is vital when writing blog posts, tweets, or Facebook updates.
But it’s not just about stringing a few sentences together. An excellent social media manager also needs to be a good editor, able to take complex topics and distill them down into bite-sized pieces that are easy for the average reader to understand.
And, of course, as with any form of writing, spelling and grammar are essential. But, with so much content being shared on social media daily, you need to ensure that your brand is putting its best foot forward by putting out error-free content.
Skill #4: Creativity
As a social media manager, creativity is one of the most important skills you can bring to the table. After all, social media is about coming up with new and exciting ways to engage your audience, and if you can creatively do that, you’re more likely to succeed.
Of course, being creative doesn’t mean that you have to be constantly coming up with new ideas – sometimes, the best thing you can do is take an existing idea and put your spin on it. But either way, being able to think outside the box and come up with fresh ideas is essential for any social media manager.
So if you’re looking to break into the world of social media management successfully, brush up on your creativity – it might just be the most essential skill a social media manager needs.
Skill #5: Public Relations
You also need strong public relations skills.
Public relations is all about managing your company’s reputation. You’ll need to be able to handle difficult situations, like when there’s negative press about your company. You’ll also need to be proactive, working to create positive press for your company.
Public relations skills will help you build relationships with influencers and traditional media. These relationships will come in handy when you need to pitch stories or get coverage for your company.
Strong writing skills are also essential for public relations. You’ll need to be able to write press releases, pitch emails, and other materials.
Skill #6: Behavioral and Psychology
Social media managers must be able to understand and analyze the behavior of users on social media platforms. They need to know how to interpret data and use it to improve the user experience. They also need to be able to identify trends and user patterns.
Behavioral psychology is the study of human behavior. It is a branch of psychology that looks at how people behave in different situations. It helps us to understand why people do the things they do.
Managers need to be able to understand the psychological factors that influence behavior. They need to know how to read people and understand what motivates them. This knowledge can create better marketing campaigns, improve customer service, and develop more effective strategies for managing social media platforms.
Skill #7: People Skills
People skills are essential for social media managers. After all, social media is all about socializing— communication and engagement. A successful social media manager must be able to communicate with both their audience and their team effectively. In addition, they must be able to build relationships, influence others, and resolve conflicts.
Social media managers need to be able to convey their ideas and vision to their stakeholders. They also need to be able to listen to feedback and input from others.
The ability to build relationships is key. Social media managers need to be able to connect with their audience and create a genuine and meaningful rapport.
They need to be able to persuade other people, both internally and externally, of their ideas. They must also stand up for their beliefs and fight for them.
Finally, social media managers need conflict resolution skills. With so many people involved, there will inevitably be some conflict. A successful social media manager will be able to handle this situation calmly and efficiently to keep the peace and maintain a positive working environment.
Skill #8: Technological Proficiency
An effective social media manager must navigate various social media platforms, understand how each platform works, and optimize your content for each one.
But there are many social networks to choose from, and managing multiple accounts can be a nightmare. After all, business owners must find time and energy to log into multiple accounts, write posts for each, and schedule them throughout the day— or hire someone else to do that for them. This isn’t feasible for many smaller businesses with small teams. Instead, they are better off using social media management platforms that let them create a comprehensive strategy they can manage from one spot.
Here are some of the tools you could leverage to make your job easier:
Give it a try and understand how these work. It will change the way you manage your social accounts.
Skill #9: Organizational Skills For Social Media Managers
When it comes to social media management, being organized is key. A social media manager must be able to keep track of all the channels and platforms they are responsible for, as well as any deadlines or deliverables.
Managing your time effectively is also essential, as there is often a lot of content to produce and post daily. Staying on top of all the different tasks can be daunting, but an excellent social media manager will have a system to ensure everything gets done.
Finally, a social media manager needs to be able to collaborate well with others. Often, they will need to work with other marketing team members, such as copywriters and graphic designers, to create compelling content. Again, communicating clearly and efficiently will help ensure that projects are completed on time and up to standards.
Skill #10: Analytical Skills
You also need to be able to analyze data and draw insights from it. This means using data tools like Google Analytics and social media listening platforms like Hootsuite Insights.
But it’s not just about understanding the numbers. You must also use your analytical skills to determine what the data tells you and why it matters. So, for example, if you see that engagement on your Facebook posts is down, you need to figure out why and what you can do about it.
The bottom line is that social media managers need strong analytical skills to make strategic data-based decisions.
Social media management is a complex and ever-changing field; it is essential to have a firm grasp of the basics. It’s not one skill set but a cocktail of skills folded into one.
These ten skills are necessary for any social media manager, whether they are just starting or have been in the game for years. With these skills, you will be well on your way to success in the social media world.
But, a person who bags the whole she-bang often comes too seldom and too far between.
The truth is that most brands with successful social media presence are rarely run by a single individual but by teams with complementary skill sets.